Roanoke Neon at Night
by Susan Rissi Tregoning
Title
Roanoke Neon at Night
Artist
Susan Rissi Tregoning
Medium
Photograph - Photography
Description
The iconic H&C Coffee and Dr. Pepper neon signs aglow at night, defining Roanoke Virginia’s downtown skyline.
In 1936, Bill Davis opened Virginia’s first Dr. Pepper Bottling plant in Roanoke, Virginia, and this Dr. Pepper sign was placed downtown in the 1940s. From 1957 through 1959, the people of Roanoke drank more Dr. Pepper per capita than any other place in the world, and they did it again in 1961. To this day, Roanoke still has the highest per capita consumption rates in the USA.
In 1927, the Woods brothers established Woods Brother’s Coffee Company in Roanoke, Virginia. After a time, Harold purchased Clarence’s interest in the company but continued with the brand name of H&C Coffee. In the ’40s, Harold made a trip to New York and was so impressed with the neon advertising that he had the H&C Coffee neon sign made.
The Dr. Pepper and H&C Coffee neon signs were moved to their current location in 2005 after being refurbished. They are both classified as National Historic Landmarks.
Special Features:
No Place Like Home 8.15.2020
Copyright 2020 Susan Rissi Tregoning
Uploaded
May 5th, 2020
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