The Master Distiller
by Susan Rissi Tregoning
Title
The Master Distiller
Artist
Susan Rissi Tregoning
Medium
Photograph - Photography
Description
Booker Noe sits atop Beam Hill overlooking the grounds of the Jim Beam Distillery.
Booker Noe was the grandson of Jim Beam. He is known as the Master Distiller because he popularized the “small batch,” mingling only choice barrels into a batch. Booker was the distiller during the 1960s vodka invasion; he saw that Jim Beam rose to the top by mocking Russian vodka in their advertisements.
Copyright 2019 Susan Rissi Tregoning
Uploaded
October 5th, 2019
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